Promotional marketing cards from Pitscards

Image Tips FAQs (with Answers)

  1. How should I show you the area of my photo I would like you to use?
    Ideally, get some tracing paper (or grease proof paper), fold it over the front of the photo and sellotape it to the back. Then, very lightly with a pancil, mark out the four corners of the area to be selected. Take great care not to press on too hard on to the photo which can damage it. Alternatively, just make a sketch on a separate piece of paper showing us the approximate area to be shown. Under no circumstances cut your photo down to size; this is because we generally require some extra width or height to your image to create bleed, which can then be cut-off at the finishing stage to avoid a thin white band if not 'spot-on'. Also, if you have selected slightly incorrect proportions for the card size then we will need to adjust the exact picture area used.
  2. We would like to have a go at doing our own photos. What tips might you suggest?
    Our advice is always to use a professional photographer since their knowledge has not been acquired by reading a books. Many customers will spend more on their photography than on their cards, however the end results will usually justify the costs, especially when you consider that these cards are being used to market your business. However, with digital photography being so immediate and accessible, for those wanting to save this additional expense, here are a few simple tips: A. If photographing for print, always frame your image through the viewfinder, then stand back a yard or so to increase the canvass area. If this is not possible zoom out to create a larger canvass area. B. If taking head & shoulders photos, avoid the subject standing front on. You'll often hear people refer to 'convict photo's with a number in front of them'! However, joking apart it's likely to accentuate any double chins that may exist. Ideally the subject should look over one shoulder and point out their chin to stretch their neck. Whilst this is not a natural posing position you will find that if done correctly the end result is more flattering. C. For outside photos, avoid heavy sunlight which creates shadow cast. Instead, get up early on a clear day when there is sufficient natural light to capture the tones.
  3. Which is better, a digital photo or a normal printed photograph?
    Now-a-days both are equally good. If you send us a photo or slide we will have it scanned at high resolution by a reprographics bureau to ensure the highest quality. However, we would not modify a digital image supplied. Occasionally we will recommend that an image supplied is of insufficient quality for us to work from. In this instance we would request the customer to supply an alternative.
  4. Can I use an image from a magazine or postcard?
    Our advice would be NO. Not without the express written permission of the photographer or publisher from where you are wanting to source the photo. It is entirely the responsibility of the customer to seek copyright permission for use of third party images and we will not accept any claims made against us for illegal use of copyright images. This is even more important if postcards are being produced for re-sale.
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